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The Corporate Social Responsibility management concept provides an avenue for the companies to assimilate social inequality and environmental protection concerns in their business dealings with their stakeholders. This triple bottom line approach helps businesses to bring about a balance in their core business activities with social and environmental concernsto achieve sustainable and equitable development.
What is CSR?
CSR is a self-regulating business model that is a part of the Companies Act 2013. This mandatory requirement as per the amendment to the Companies Act directs companies to be accountable to their stakeholders and the society as a whole. The act calls for ensuring equitable development without harming the environment. The CSR amendment makes it compulsory for companies to invest a part of their gross profit for social causes. The areas in which a company can invest under the Corporate Social Responsibility program are quite diverse and include fields such as environmental protection, gender equality, skill development, and healthcare, among others.
How is CSR a win-win for both corporates and the society?
The Corporate Social Responsibility program allows a company to show its human face. It makes sound business sense for any company to participate in the progress of the community at large through its CSR initiative that is directly related to its products or services. The companies can get involved in societal development by investing in programs like education, skill development of people, giving succour to the migrant labourers, and so on.Additionally, companies can focus on material recyclability; make more use of renewable sources to make a positive impact on the environment.
When companies invest in social initiatives under CSR, they benefit by lowering their operating costs, increasing customer loyalty, improving brand recognition, increasing the pool of skilled workers in the economy, and much more. When companies establish themselves as socially responsible through their community outreach programs, then it has a positive impact on their business. Thus, incorporating CSR initiatives in business strategies helps a company to create a brand that is friendly and more appealing to the consumers.
One of the areas where companies can focus their energies courtesy the CSR initiatives is skill development. They can enable people, especially from the socially marginalized sections, to skill themselves into technologies and tools and make them employable. They can even align with non-profit organizations or governments in imparting skill development training to such individuals and absorbing them as their employees.
CSR initiatives through Anudip
Anudip is a non-profit organisation, which has been engaged in imparting education and skills to the underprivileged section of the society since 2007. Since it began its operations, Anudip has transformed the lives of 100,000 youths across the country by providing them with digital livelihoods. Anudip works with the lowest rung of our society, migrant labourers, victims of trafficking, ethnic minorities, and others and impart them computer training. This way people can skill themselves in digital technologies or processes such as web development, hardware and networking, digital marketing, Accountancy with Tally, graphic designing, ethical hacking, and others, and become part of the digital world. To implement their CSR initiatives, top companies such as Microsoft, Cisco, Google, and the Tata Group, among others, have aligned with Anudip.
Conclusion
To learn more about Anudip and the various activities it is undertaking under CSR, visit www.anudip.org or send us an email to publicrelations@anudip.org.
