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Social responsibility in India has had a hoary past with businesses giving back to society in one form or the other. Cut to the present competitive corporate environment, Corporate Social Responsibility (CSR) has become an integral part of the general business practices. It helps corporates to create a sound impression for a greater cause.
What are CSR initiatives?
These are specific steps taken by businesses as part of the mandate of the Companies Act (2013). India has become the first country to make CSR a mandatory requirement for businesses as per the amendment to the Companies Act, 2013. It calls for businesses to invest their profits for social causes encompassing areas such as skill development, creation of employment opportunities, gender equality, healthcare, education, poverty alleviation, and hunger, among others. As a self-regulating business model, CSR helps businesses to be socially accountable.
How industry benefits from CSR implementation
CSR is not about sponsoring events or donating for charity but working at the grassroots level to create an impact. It allows employees to get exposure to different socio-economic realities and experiences. The capital of goodwill generated by the corporate social responsibility program can help businesses to increase their brand visibility, enhance trust, and build an overall positive impression – on clients, employees, end customers, and the public at large. However, since businesses often do not have the expertise or experience in implementing CSR initiatives and creating the desired impact on ground, it is better they engage the services of implementation partners.
Role of implementation partners in CSR
Businesses have their task cut out – to make profits for their stakeholders and stay competitive. Most of them do not have the wherewithal to veer away from their core activities and deliver on requirements like the corporate social responsibility program. This is where they ought to engage third parties like Anudip to execute their CSR objectives. The third parties are experienced and possess the expertise (and infrastructure) of working at the ground level in the chosen field. For example, if a business wants to implement CSR in the field of education for the socially disadvantaged groups, it should engage the services of any experienced third party to do the job.
Anudip as an enabler for CSR
As an experienced non-profit organization, Anudip, has been in the business of transforming the lives of the underprivileged since 2007. It has been able to provide aspirational livelihoods to more than 85,000 youth across the country and in the process, has touched the lives of over 425,000 crisis stricken people. It works with migrants, political refugees, reformed insurgents, rescued victims of trafficking, persons with disabilities, religious and ethnic minorities to enable them to become a part of the internet economy. Anudip’s donor and employer partners are the who’s who of the corporate world. The donors include J.P Morgan, Capgemini, Accenture, Wells Fargo, American India Foundation, Microsoft, Google, Citi, HSBC, Cisco, Tata Group, ITC, and ICRA among others. While the employers include TCS, iMerit Technologies, Walmart, Tech Mahindra, Amazon, Vodafone, Neilson, Spencers, and many others.
Conclusion
To know more about Anudip and its activities surrounding CSR, visit www.anudip.org or send an email to publicrelations@anudip.org.
