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  WHY IS DIGITAL MARKETING ONE OF THE HOTTEST CAREER OPTIONS?

  • January 1, 2021
  • Posted By : anudip_2018
  • 0 Comment
  • career courses career growth certificate courses Digital Marketing Digital Skills employability empowerment job aspirant Job Skills Life Transformation lifechanging courses Skil Indial Mission Skill Development students career Technology Skills youthled

  With the world increasingly moving into the digital space, enterprises are embracing digital transformation with a greater sense of purpose. They do so to improve productivity, streamline their value-chain, enhance the quality of products or services, deliver better customer experiences, reduce the cost of operations, and increase profitability. And when the business landscape is turning digital, the traditional forms of marketing takes a back seat in favour of what is called digital marketing. Let us understand what digital marketing is all about and how it has spawned a whole range of career options for job aspirants.

  What is digital marketing?

  It is an extension of traditional marketing where brand awareness of a product or service is created and propagated among the target audience by using the internet. It consists of two parts – organic and inorganic. In the organic or SEO mode, the website is optimized to appear high on search rankings. In the inorganic mode, the website or brand is advertised on search engines and social media by paying upfront the specific channel of marketing. Digital marketing is much more effective, targeted, and comprehensive and can be used to cover demographics that are spread across the world. Besides, it is highly cost-effective compared to the traditional forms of marketing. No wonder, enterprises across verticals are getting on the digital marketing bandwagon to reach out to their target customers, quickly, effectively, and seamlessly. This has created a huge demand for such experts who are skilled in every aspect of digital marketing, namely, SEO, SMO, Content Marketing, Paid Marketing, SMM, Email marketing, and others.

  Benefits of digital marketing for companies

  Digital marketing has brought a slew of benefits for companies as mentioned below:

  • Covers larger and targeted demographics by spending fewer bucks
  • Allows planning of marketing strategies using data and analytics
  • Derives insights into customer preferences and buying patterns
  • Allows lead generation from content performance
  • Better customer interaction and improved conversion rates
  • Higher ROI from ad campaigns
  • Allows small scale businesses to compete with large corporations
  • Builds better brand equity
  • Delivers results in real-time

   

  Digital marketing is for the future

  Since most business enterprises are moving onto the digital bandwagon, there is a requirement for digital marketing experts who can help the brands to establish their reputation among the target audiences. And the best part is that people without any specialized degree in marketing can don the mantle of being a digital marketing specialist and contribute to the marketing efforts of businesses. It is a faced paced environment, which can witness changes in search engine algorithms, guidelines governing various digital channels, and in other segments. A consummate digital marketing professional can work in various areas such as:

  • Email marketing
  • Content marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Online Reputation Management

   

  According to LinkedIn, digital marketing specialist is likely to become one of the top ten in-demand jobs in 2021. Besides, the industry has a shortage of such jobs as it covers a lot of facets. This is why starting a career in digital marketing is a wise choice, which one cannot do without in today’s tech-driven milieu. However, it is important that candidates enrol themselves into courses that are known for their credibility, knowledge base, and employment potential.

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