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Sadhana 45, from the Mogra, Hoogly district of West Bengal, joined a self-help group to learn pickle-making for a livelihood. Her small income “comes from the pickle jars I sell door-to-door locally.”
Led by our women-volunteers, she was enrolled at ANUDIP for the digital literacy training supported by Reliance Foundation and USAID designed to identify innovative solutions that will improve women’s participation in everyday life.
“I have a smart phone, a basic one, not the high end” marks Sadhana, but what’s more important is her choice and prerogative on how she prefers to use the gadget.
“I have learnt to link my bank account in my phone, transfer funds, and some of the tricks and trades of promoting my business on social media”, marks the 45 year-old
Sadhana reserved a kiosk at the Kolkata Sarash Mela , a fair for small-scale businesses and displayed the QR codes for the customers to pay online for her products. “Everyone around is so digitally-savvy here and happy to make e-payments.”
Sadhana’s pickles and other home-made papads were sold out, helping her earn, ” INR 2000 per day at the retail exhibition.”
Her family is quite surprised seeing her facebook page, “where I conveniently spend more on-screen time advertising my pickles, chutneys and papads.” Not to forget, her customers reviews online, which says “Sadhana Didi’s pickles are mouthwatering!”
The image above is shared with consent and it displays so much inspiration, pride and hope.
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