DISHA, BY ITC AND ANUDIP, DIRECTS EMPLOYMENT FOR RURAL BENGAL

Anudip Foundation in collaboration with its trusted partner, ITC, organized DISHA (meaning “direction” in Sanskrit) – a multi company recruitment drive on 27th March 2017, at Ranihati in rural West Bengal. This unique endeavour, jointly hosted by Anudip and ITC’s CSR initiative, assembled more than 350 Anudip students from Ranihati and Amta regions to connect them with reputed employers like Arohan Financial, Intelenet Global, Eureka Forbes, Infosite, Zodiac Express, Bhandari Automobile and other leading companies offering jobs across various verticals.

“We are in need of work,” said DSC_9003Prabuddha Kanrar, a Anudip student. “Thank you for this excellent initiative which helped job-aspirants like us to evaluate if our existing skill sets match with industry requirements. We never had such an opportunity to meet myriad recruiters under one roof.”

To encourage this first one-of-a kind job fair in the Howrah district, Panchayat leaders and Block Development Officers were present at the venue. The single-day job fair in a huge expo facility was successful in generating about 200 onsite interviews with selection of more than 100 Anudip students for their IT and communication skills in IT-enabled Services (ITeS), e-commerce, micro-finance, and retail sectors.

Describing the integrated approach of DISHA in solving employability issues of rural youth, Prasun Kumar, Head of Corporate Relations at Anudip, noted, “We secured good responses from a large number of corporates participating at the fair and addressing their hiring needs. DISHA was a great way to direct multiple employers to a new audience of skilled and enthusiastic candidates from low-income families, seeking career advancement prospects. We are planning to conduct more such Anudip employment drives in the future in other parts of the country and are excited our students will tap these opportunities. ’’

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